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Brand Identity

Brand Identity for Mother Owl

Building a brand identity for a refillable cosmetics brand.

Introduction

Mother Owl is a Bulgarian company specializing in the creation and distribution of refillable cosmetics for mothers and their babies. The brand focuses on promoting sustainability and its main goal is to reduce the huge amounts of plastic waste that comes with buying skincare products for babies.

The project took around 4 months and included a creation of logo, typography system, color palette, marketing strategy and market research, packaging design for the products, responsve web and mobile design. The final output was also a 60-page brand book including detailed descriptions and guides for all branded assets, a ton of voice and images.

An array of captivating prints displayed on wooden frames adorning a wall. Each print showcases professionally illustrated lettering in a quirky style, boasting vibrant colors and feminine accents. The collection adds a charming and delightful touch to any space, inviting admiration and appreciation for its unique beauty.An array of captivating prints displayed on wooden frames adorning a wall. Each print showcases professionally illustrated lettering in a quirky style, boasting vibrant colors and feminine accents. The collection adds a charming and delightful touch to any space, inviting admiration and appreciation for its unique beauty.An array of captivating prints displayed on wooden frames adorning a wall. Each print showcases professionally illustrated lettering in a quirky style, boasting vibrant colors and feminine accents. The collection adds a charming and delightful touch to any space, inviting admiration and appreciation for its unique beauty.An array of captivating prints displayed on wooden frames adorning a wall. Each print showcases professionally illustrated lettering in a quirky style, boasting vibrant colors and feminine accents. The collection adds a charming and delightful touch to any space, inviting admiration and appreciation for its unique beauty.
View Brandbook

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